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Caesar Cardini, an Italian
restaurateur with places in
Sacramento
and
San Diego
, moved his operation to
Tijuana
in the early
nineteen-twenties. He opened Caesar's, a bistro with a long
wooden bar and a black-and-white checkered floor, on Avenida
Revolucion -- once known as the most visited street in the
world -- where American couples went for margaritas,
sombreros, and a quickie divorce.
The first successful
culinary export from
Tijuana
was the Caesar salad: hearts
of romaine tossed tableside with coddled egg, oil, Parmesan,
lemon, and crushed garlic, and designed to be eaten with the
fingers, like asparagus. According to Julia Child, one of her
first restaurant memories was of visiting Caesar's with her
parents around 1925. “My parents, of course, ordered the
salad,” she wrote. “Caesar himself rolled the big cart up
to the table, tossed the romaine in a great wooden bowl.”
She went on, “It was a sensation of a salad from coast to
coast, and there were even rumblings of its success in
Europe....Before then, too, salads were considered rather
exotic, definitely foreign, probably Bolshevist, and, anyway,
food only for sissies.” In 1953, a French epicurean society
declared the Caesar “the greatest recipe to originate from
the
Americas
in fifty years."
-- Dana
Goodyear, “The Missionary,” The
New Yorker
CAPITALISM
Profit
without purpose is a recipe for disaster. It’s us, human
beings, we the people, who create the society we want, not
profit. It is increasingly apparent that the absence of
purpose – or of a moral language – within government,
media, or business, could become one of the most dangerous
goals for capitalism and for freedom….Independence from
regulation and the freedom we need to innovate and grow is
only democratically viable when we accept that we have a
responsibility to each other and not just to our bottom line.
Profit must be our servant, not our master.
-- Elizabeth Murdoch
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